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Years ago,I had been in a meeting and lucky enough to meet Guy Kawasaki, watching his presentation about “Presentations”. From that day, bang!, i discovered the pursuit of success.

We all talking about how important the communication is but day by day, it became more important than ever. I don’t know uhat futura will bring us but nowadays everyword counts, and believe me, words are too expensive to waste.

So, I like to share some links with you, if you still have some issues with presentation. Please check them all, and let your novelist(!) strategist or account director check too…

Here are samples from Guy Kawasaki presentations,  here is another presentation guru’s, Garr Reynolds’ blog for the same subject, here is a list of Top Ten presentations ever and at last, here is “The 8 P’s of Persuasive Presentations“.

Hope you’ll like.

By the end of September, iPhones officialy launched by two main GSM operators ın Turkey. And in a second, rumors, gossips, complaints started as expected.

In the main time, for nearly 8 months we kept informed about the iPhone by forums, users and geeks. It seems like we had a new brick by Apple. Slim, stylish, hip brick.

Even I, an Apple fetish guy decided to ignore iPhone. No MMS, no video, no copy paste, no flv player, no Java, no memory card, camera just 2.0 megapixels. So many no’es for a product. It was clearly silly to have one.

Then,..

Then I had mine. My GSM service provider gave me a chance, having an iPhone kindda’ “for free”.

My Appleist side couldn’t ignore, said “What the hack” and got one.

And i can say, it became like my mistress…

I can clearly say that, it was one of my best decision to have it.

Let’s take a look why the reasons of “Why you shouldn’t have an iPhone” is totally silly for me. » Read the rest of this entry «

Says the report by Advertiser Perceptions. I’m starting to believe that this will be our matter of tought in advertising for the next months. “Is the main media we know, newspapers, magazines and TV coming to an end?”

Well, for my opinion, my answer will be “Definitely yes!”.

Ok, i’m not saying that “No more print ads from now on, behold!”…I’m just sayin’ that it appears so.  Maybe Mr. McConnell thinks the opposite way (which you can read below) but upcoming days, by the change in the form of advertising we know, is heading to a different, more “digital” way.

Also we have the “crisis” as you know (or should I say as you live in) and in this economically bounding times, brands and marketers need for “Aiming the direct target” and “Finite reaction for the action” became more desperate than ever.

So, you can read the article about the headline below and decide yourself if it mentions something important.

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Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months
Will Cut Back on Broadcast TV, Magazines and National Newspapers

By Michael Bush

Published: November 19, 2008
NEW YORK (AdAge.com) — Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the new Advertiser Optimism Report by Advertiser Perceptions.

» Read the rest of this entry «

Said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media.

This looks like another opinion for the rising social media situation.  You can read the whole article down, thanks to Advertisin Age.

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P&G Digital Guru Not Sure Marketers Belong on Facebook
Advertisers Shouldn’t ‘Hijack’ Conversations, but Applications Hold PromiseBy Jack Neff

Published: November 17, 2008
CINCINNATI (AdAge.com) — Social networks may never find the ad dollars they’re hunting for because they don’t really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media.

In a talk to the Digital Non-Conference, a program by Cincinnati’s Digital Hub Initiative presented by the Ad Club of Cincinnati and attended by about 190 people, Mr. McConnell pointed to the drumbeat of complaints about social networks being unable to monetize their sites.

» Read the rest of this entry «

The article below is taken from Advertising Age. Quite inspiring one i tought, hope you’ll like it too.

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Better Targeting Would Improve Efficiency, but Scale Remains a Major Hurdle

By Brian Steinberg

Published: November 17, 2008

NEW YORK (AdAge.com) — Satellite-TV firm Dish Network and ad-tech firm Invidi struck an agreement last week that involves “advanced receivers,” “targeted advertising delivery” and “dynamic commercial insertion.” Behind the tech talk is something media executives such as Group M’s Rino Scanzoni believe is nothing short of “the renaissance of the TV business.”

» Read the rest of this entry «

Nowadays, as you can tell, we are facing the rising of the social media. It was always there, but suddenly it became important for the companies(brands) as much as end users.
In our country, we had seen the footsteps of this force when the goverment banned blogger. Nearly all of the turkish bloggers joined for an action called as sansüresansür.org (sansür means censorship and here i can translate the action as “ban censorship”). Against all bloggers, and their readers was a brand, a digital broadcast channel and after 3 days they step back, canceled the ban on blogger. But meanwhile, so many people canceled their agreements with this channel and everysite was mentioning about the brand, as you can guess not in a good way.

And this week, another brand came up from the other part of the world, a painkiller brand called as Motrin. They tried to describe themselves as understanding and human friendly brand, but they picked a very bad way. Nearly all network mothers and even people around the world who didn’t see the ad protested it. The ad came on air on Friday, and stopped on Sunday evening, taking the official site too.

These two brands are just examples. And every example means there is a problem needs to be solved. The problem is, you just can’t do some ads like you want anymore, or you can’t live hearing nothing from your customers anymore.

Ladies and gentlemen, as Mr.Rose said years ago, welcome to the jungle.

Once, brands were hunters, ads were spears and customers were preys.

But now, customers became the hunters, social networks became canons and brands, oh yes, they became preys.

So, what can you do? I mean, if you are a brand, or you are an employee who likes to be working in a company with good raputation.

“Start learning.”

Start using Friendfeed, Twitter, Google News Search, Google Blog Search, Twitter Search, TweetBeep, Spy and Backtype Alerts.

Welcome to real world…

Very cool research and presentation for those of who does not have any clue why Social Media is the upcoming giant.

Web 2.0 summit took place in San Francisco last week. Kevin Kelly, gave a talk about, i can say ” www”-(where we’re walkin’). Its just a sum of what we had seen and what we are going to. It would be great if all marketing guys colud watch, listen and take note but, i know its fiction.

So, to those who want to meet Web 10.0, here comes Mr.Kelly.

“Why is this for?” asked a friend of mine asked…

“Why is this sudden focus on digital media?”

“Because things changed, and keeps changing” I said him back.

Yes, things are changing. It was obvious but it became more visible than ever.  ”Community sites” came up first. Well, they tried to do something new, but couldn’t pass the “asl? Wanna sex?” line. Then, came Facebook and became very quickly the new hype of community. “Groups” came into our lives, “Pokes” and more activities. Then, they started to call themselves as “Applications”. Nearly the same time, iPhone fell in to our hands, full of applications.

But most of it, a little blue bird made a nest in our fingertips, started “tweeting”.

We tweet, tweet and friends heard, they were hungry too like us, we all needed to feed. Well, here comes the Friendfeed.

At this point, those “Wanna sex” community couldn’t resist and left the area for real internet users, knowledge sharers. It was happening just in front of our eyes, some people saw it, some ignored it. But the worst is, some couldn’t see it. And nowadays, those “some” called as advertisig people. Art directors, copywriters, agencies…Don’t get mad, its true. (At least, i dunno how it is in your country, but in mine, this is just like this).

As a result, digital agencies came into our lives, which were effective but not so creative.

Look at the picture, creative guys with no efficiency on web (ad agencies) and efficient guys with no creativity…Pity, huh?

Some digital agencies broke this chain, combined creativity and web proficiency and became the leaders, but the rest had just stayed as wannabees.

Now, the marketing criteria is changing. Brands, consumers, customer needs, everything changing. After more than 50 years, Bernbach’s heritage coming back to life, but not in the newspaper or mafazine ads, on web.

Now, the change is obvious. You have to make a choice. You can stay put in your side and became one of the “In my time, we were doing ads like these” guys, or you step out the line and embrace the future.

At least, this is what i am going to try.

For my last words, i want to share Steve Rubel’s Adage column.

As if you didn’t have enough to worry about with the slowing economy, just wait. The social web is actually heading in the opposite direction – it’s getting a lot faster. This will throw digital marketers another major curve to contend with.

Here’s an example. Last week, just before the final Presidential debate, Friendfeed added a small feature that bloggers and fans went nuts for. The social network aggregator turned on real-time updating.

With the change, if you leave Friendfeed running in a browser window your friends comments, posts, statuses, photos and videos are automatically pushed to you without having to hit re-load. Watching my friend’s social stream during the debate was like riding the Maid of the Mist to the base of Niagara Falls.

Friendfeed isn’t alone. In August Facebook added a similar feature to its home page called the Live Feed. Hardcore Twitter addicts have long adored a number of applications that bring live micro-blogged conversations to the desktop. These include Tweetdeck and Twhirl for Windows and Twitterific for Macs. Google’s RSS reader has live updating and blog aggregators like Techmeme will surely follow suit.

As it speeds, the social web is transforming into a giant, 24/7 global chat room distributed across hundreds of sites. Unlike the chat rooms of old, these are a lot more influential. In this era there are more people engaged and everything is being indexed in Google – also in real-time.

Journalists are already adapting by embracing the live web. Many reporters are active on Friendfeed and Twitter. Last month CNN launched a new show with Rick Sanchez that features the anchor interacting with Twitter users live on the air. Sanchez has since added 10,000 followers and is now the fourteenth most followed personality on the site.

But what about brands? How will they fare in this new, faster age? That will depend on how they adapt.

Digital marketers who continue to plan campaigns months in advance and then unleash them will lose relevance. The more successful programs going forward must feature real human beings. They will need to be dynamic, adaptable and able to turn on a dime depending on where the live conversation goes. That’s no easy feat and it will require brands and agencies to rewire themselves for speed. Get ready to race.

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